For my Bachelor's degree in Business Management I need to create a business plan for a venture of my own invention. The whole project is something between 40 and 50 pages, and they recommend - prudently - that each student pick something that they are passionate about to build a hypothetical business around. I am passionate about 1) sandwiches and 2) not leaving my house.
The idea might reasonably be compared to the Dollar Shave Club or the rideshare company Uber. My company will deliver a sandwich to your door on the day of your choosing each week. You pick the sandwich, the 15-minute time window, whether you want it heated or heatable (with simple instructions), and whether you want the delivery sandwichman to knock/ring or just leave it there. The entire process is signed up for monthly, and billed online so there is never anything to sign or pay at delivery time. I am personally ridiculously frugal, but I would be tempted by a service like this. Between 9 and 9:15 every Saturday morning there would be a piping hot bacon and egg sandwich on toasted sourdough waiting for me at my front door. That feels like an easy sell. I'm in love with this logo too. I want it on a ringer tee. I made it chiefly with a program called "hipster logo generator" and I don't even care how played out it is.
-J
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